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Asking for feedback is a designer’s most paramount and daunting task because it could be more straightforward! But you might ponder: How do you ask for logo design feedback?

The most effective and helpful way is by designing feedback questions and asking for relevant and detailed feedback specified to points.

As a designer, you need a thorough guide that helps you ask for relevant and helpful feedback that aligns with your goal; otherwise, all your hard work will go down the drain.

In this blog, we will tell you how to ask for professional feedback and all the elements you need to take care of while requesting feedback. Let’s dig in!

What You Should Do While Asking For Logo Design

Now, let’s elaborate on what you should do while requesting feedback.

  1. Design Feedback Questions

The most professional way to ask for logo design feedback is by designing significant, goal-oriented, direct questions. Before you send your logo design for feedback, plan the questions you will ask them.

Well-planned feedback questions make you sound professional. They are preventing non-essential conversations and having only one related to the specifics.  

Another benefit is that it limits the authority of reviewers, so they don’t ramble about the overall design but address the significant and asked questions. Direct questions limit the criticism to only authentic and helpful ones.

Let us give you some examples of questions you should ask while requesting feedback:

  • Which of these logos reflects my goals perfectly?
  • Which of these logos looks premium to you?
  • Does my logo portray the client’s goal?
  • Does the color green on the border show the promise of trust?
  • Is Impact the right font for this design?
  • Which of the following logo designs feels like a small, trusted organization devoted to helping people experiencing poverty?

2. Create Your Goals Before Designing A Logo

Before you start working on a logo design, write down the goals you will achieve through the logo. You can ask the company or client for their specific requirements.

Write down your goals and start working. After finishing the design, go ahead and cross-check if you have achieved all of those goals or not. 

Then, when you send your logo design to your client or company, also send them the given goals and explain how you achieved them and how it will benefit the business to provide the client with satisfaction.

Here are a few examples of questions you can ask your client before designing a logo for them,

  • What is your company’s name, and why did they choose it?
  • What are the products and services that their company provides?
  • What’s the story of your brand? And what is the motivation behind their brand?
  • What do they want their logo to express? What should your logo avoid?
  • Where will they use the logo? Where will it be used? i.e., posters, website, or an ad
  • What makes them unique? And what makes them better than their competitors?
  • Who’s their current audience? And whom do they want to target?
  • What words do they want their audience to associate with their company?
  • What are the exact words they want their logo to represent?

3. Ask As Many Questions As You Want

While asking for logo design feedback, ask as many questions as you can. Try to explore the vision of the person reviewing your logo design.

When you ask them to reason out their criticism, you get an in-depth insight into the viewer’s mind. It gives you an upper hand while correcting those issues. It also alarms the reviewer to provide reasonable and authentic criticism only.

4. Address The Problem, Not the Solution

While asking for logo design feedback, make sure it’s problem-centered. You should discuss the problems that you will solve through your logo design.

Your logo is the solution! You don’t need to find a solution for your logo. Your logo design is meant to solve the problem. For example,

The client says, “We are a hand embroidery brand; we hire local hand embroidery artists to design our clothes; how will you show that?” That’s a problem.

You would reply, “I will add certain elements, like a woman doing hand embroidery, to address your concern.”

Things To Avoid While Asking For Feedback

It would help if you avoided certain things, such as asking for personal opinions or asking the wrong audience, because it wastes time and is not worth it.

  1. Avoid Asking For Subjective Feedback

Asking for feedback without providing any context is downright wrong because, that way, the person reviewing your work needs to figure out what you are asking for.

Let’s say you got your first order, and the client asked you to design a logo for his paper company.  

You crafted a logo for the company, but since it’s your first order, you don’t want to screw it up, so you asked friends for suggestions and feedback.

You sent the logo design to 2 of your friends. For the first one, you just sent him the logo design, but for the second, you gave him the context of the logo design.

For Example:

“This logo design is crafted for a paper company. The crumbled paper background specifies the brand’s goal, “to make beautiful paper out of recycled papers.”

The faded white color is a tribute to the client’s grandmother, who used to make paper out of used paper and is the motivation behind the brand.

The old, vintage book in the middle expresses the aesthetic of the brand and the fact that all the books will be in wooden hard copy.

Does the logo convey the goals and vision behind the brand? Is the text stealing the limelight? Are the small details visible and significant?”

Who will give you the best and most helpful feedback, friend 1 or 2? In short, avoid subjective input because it can vary from person to person and is not parallel to the goals you have in mind.

2. Avoid Asking A Large Community

Many new designers need to correct this mistake. What they do is post their logo design in a Facebook group or some random group for feedback.

What’s wrong with this is that while a community is filled with veterans, it is also filled with inexperienced people who need to learn about logo design.

We suggest that you target your audience. Instead of posting it in a random group, could you post it in the logo designer’s group? But if you can avoid posting in a community, then that would be much better.

If you are a company launching a new logo design, select a few of your loyal customers and ask them. If you are a designer, ask your fellow designer or someone in your immediate circle.

Too much feedback can distract you from your goal and diminish your progress. That’s why it’s better to ask for lesser but helpful reviews.

3. Avoid Unnecessary Criticism

Before you go ahead and send your logo design for criticism and request feedback, check it out for yourself first. Could you make sure you are delighted with it?

Double-check if you have achieved the goal; try to answer all the questions you will ask, and then mention what you need feedback on.

Make sure your business logo has these seven elements before you go ahead and request feedback. Don’t say, “What’s your opinion?” Instead, ask specific questions like, is the font consuming the most space? 

Is purple an excellent choice to designate a daisy fragrance? Or is this color contrast eye-soothing?

5 Ultimate Tips For Feedback

Now that we have covered “what to do” and “what to ignore,” let us give you 5 top tips regarding feedback:

  1. Present your logo design as a presentation. Explain its characteristics and discuss its versatility. State its benefits and describe how it checks off everything.
  2. Ignore the feedback like, “It’s too trendy, it’s weird, it’s not up to the trends, it’s not giving or it’s cringe,” because such feedback is no help.” they are subjective.
  3. Ask someone who knows a thing about logo design to give feedback because they need to know what they are talking about.
  4. Never take your feedback personally; instead, use it as a guide to enhance your work, upgrade your skills, and learn more.
  5. While designing and requesting feedback, keep these four key areas in mind: 

a) business

b) competition

c) target audience

d) what does your logo say?

To Sum It Up

A logo is not a piece of art; it is a functioning and versatile piece of design. A logo is designed to perform a specific task, and your logo must do its work.

Feedback helps us determine if our logo is working or not, and that’s why feedback is vital. In this blog, we discussed how to ask for logo design feedback.

The most crucial points were to provide context along with the logo, ask direct and specific questions, and ask for helpful and in-depth feedback.

But obviously, the key to getting great feedback is to have an expert logo designer. Hire an experienced, skilled, and professional logo designer. We hope this blog is helpful for you.

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David Peters

David Peters is a seasoned professional in the world of graphic design, specializing in the art of logo design. With a remarkable decade of experience at "Vince Logo Design," David has honed his skills and expertise, becoming a prominent figure in the field.

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