Are you looking for a brand identity that people recognize instantly—something so memorable that when they see a logo, they know it’s yours? If so, a pictorial logo might be the perfect solution for you.
A pictorial logo is a shape, graphics, icon, or symbol embedded in a logo that represents a brand. An authentic pictorial logo is just an image.
This blog will explore different pictorial logo examples and types of pictorial logos.
What is a Pictorial Logo? A Quick Overview
Think of brands like Target or Apple—when you hear these names, their iconic images immediately come to mind. This is the power of a pictorial logo. Many successful companies choose pictorial logos because the human brain processes images significantly faster than text.
It triggers instant identification, and that’s why most of global brands don’t use their name in the logo; they opt for a pictorial logo.
Process of a Pictorial Logo Design
The best thing about a pictorial logo is that it is easy to create; however, a lengthy procedure prior to design adds value to the logo design.
Observation
We are surrounded by shapes, and they add particular significance to our lives. You need to observe your environment, nature, industry, and targeted audience to generate a relatable, favored, and liked shape.
To generate a successful pictorial logo, you must understand the complexities of geometry, nature, everyday interaction, puzzles, and the world. Gestalt theory or visual perception can also help you understand the audience’s cognition.
A pictorial logo is way beyond a simple symbol or shape. It is a story, a beautiful narration, and a brand’s identity woven into an icon.
Brain Storming
Brainstorming the ideas with the help of conducted observation will get your creative fluid flowing. You can explore different websites, evaluate your competitors, and put in your creativity to create a mental image of the pictorial logo you are going to use.
Conceptualizing
A pictorial logo without a concept loses all of its value because there is nothing to entrap the user and create a connection with them. You need to add your brand values, brand story, and brand motive to the image to make it more impactful.
Drawing and Sketching
Sketch your mental image onto the paper. Start with a little detail and then create a complete picture. Sketching your logo will also help you identify its complexities.
Practice makes you perfect, and it is not just a beautiful saying. It is a method to live by. By practicing your shape frequently, you will connect to it emotionally and experience new and more intuitive logo design variations.
Refinement
After you have a complete picture in front of you, it’s time to refine it to make it less crowded and more adaptable. Remember that your logo will be used in different sizes and layouts, so it needs to be perfectly scaled and aligned.
Color Selection
Color is a crucial part of logo design. You must choose a color that amplifies your design visuals instead of muting them. A color should be captivating but not overwhelming.
By understanding color psychology in logo design, you can quickly discover the right color for your logo design.
Feedback
Feedback is always a good choice! Because you get to have a new pair of eyes and a new opinion. However, the proper feedback will help you achieve the best pictorial logo. Remember, feedback can’t be subjective, random, and from one person. Try to gather more intel from different people.
Versatility
As mentioned above, your logo will be used in different canvases, layouts, and other ways. It must be easy to scale, align, and use. Otherwise, it will look blotchy and harm the brand identity.
Sustainability
A good logo is timeless and sustainable. Ensure that your logo does not insinuate or relate to a short-lived trend.
Types of Pictorial Logos
Various types of pictorial logos are listed below:
- Emblem logo
- Mascot logo
- Abstract logo
- Negative space logo
- Literal pictorial logo
Benefits of Pictorial Logo
Apart from instantly catching the eyes of the consumer, the pictorial logo has many other benefits that we will discuss in this section:
Versatility Across All Platforms
Many logos have to be varied for different apps according to their layout and audience. However, a pictorial logo is forever green and can be used across multiple apps without any issue.
Some logos lose their charm when viewed on big or small canvases because they were meant to be displayed on the website. However, a good pictorial logo can work effectively across all platforms without any issues.
Easily Recognized
An excellent pictorial logo is easily identified because it’s unique and catchy. Vibrant colors such as yellow, orange, neon, and red can amplify its visibility.
Does Not Harm Any Culture
Every global brand must ensure that its logo is not offensive. A pictorial logo reduces the chances of offending anyone to almost none.
Does Not Transcend Language Barrier
Due to almost no font, the pictorial logo eliminates the language barrier. Even if they visit a new country, they will immediately recognize your logo by its icon. Designing a logo that doesn’t harm any religion, culture, or language can help you build brand authority around the globe.
Memorable And Timeless
The best quality of pictorial logos is that they are memorable and timeless. Once you associate your brand with a pictorial logo, there is no way someone can rob you of that identity, even years later.
Key Takeaways
Pictorial logos include imagery, icons, symbols, and graphics. Spotify, Target, Shell, Twitter (Now X), Duolingo, and Apple are the most well-known examples.
Pictorial logos are timeless, effortless, memorable, versatile, and global. You can incorporate different colors and shapes to enhance their authority and impact on viewers.
Remember, logos are not just about aesthetics—they are a critical element of branding. With a well-designed pictorial logo, you can build a strong and lasting brand identity. With Vince, you get effortless and effective branding. Contact us now!
Happy branding!
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