What Is a Branding Template?

Branding a business is a daunting task. You have to manage aesthetics in fonts, colors, logos, icons, and designs to maintain cohesive branding across all platforms. You need to design effective business branding templates to serve the purpose well. 

A branding template is an already-ready template that can be used repeatedly. It eliminates the hassle of designing again and again. With minor customization, a single template for branding allows you to create tons of content.

In this blog, we will delve into business branding templates and discuss what they are and what templates for branding are most beneficial.

Branding Template

A branding template, a customizable toolkit of assets and guidelines, ensures a consistent brand presence. It often includes style sheets and content templates.

Brand identity transcends the visual; it’s a storyteller, weaving your brand’s voice and message into every communication. Your branding template should align with this identity and its values.

By unifying all brand components, a successful branding template creates a cohesive, consistent, and impactful brand presence, elevating its value and visibility.

How to Create a Template for Branding

Branding templates have different components that unite to create a brand identity. In this section, we will break down the elements of branding templates to understand their significance.

Logos

Logos are a brand’s primary attraction. They help communicate brand values, position, industry, and knowledge and build a brand reputation. 

The logo design has three main parts: the primary logo, the secondary logo, and logo usage guidelines. The primary logo is the most commonly used. The second logo is a variation of the primary logo in different sizes and axes, such as horizontal, stacked, and icon versions.

Logo usage guidelines are the rules for logo placement, clear space, size requirements, and prohibited alterations.

Having a good logo is crucial. If your logo is bad, not up to date, or too stuffy, the audience might ignore it and never give your company a chance. The shapes, colors, and combinations of texts and colors used in logo design depict the tone of the brand. 

Color Palette

The color palette is another essential component of a branding template. When you prepare a branding template that clearly mentions the combinations of colors that your brand uses to denote the brand, it will save time for others to search for it again and again.

Concepts like color psychology help you understand how different colors resonate with other adjectives and emotions. This will enable you to communicate with your audience and impact them.

The primary colors are the brand’s original and attributed. The secondary colors are variations of colors used to add vibrancy and variation to the original color scheme.

Typography

Typography is also a critical component of branding templates. It permits users to use simplified and selected fonts that best complement the brand. 

Fonts can be clearly stated or used in the template to prevent any incoherence in the brand identity. The primary fonts are those used in brand logos, websites, and posts. The secondary font is an additional small font that complements the original font.

You also need to follow usage guidelines, which include rules for font sizes, line spacing, and text hierarchy.

Brand Voice and Message

Another essential component is the brand’s tone and message, which is the overall mood or personality of the brand (e.g., professional, friendly, witty). Key messages are core statements or slogans communicating the brand’s value proposition.

Lastly, taglines are short, memorable phrases associated with the brand.

Graphic Elements

It includes the patterns and various textures that build a significant brand identity. Custom or standardized icons align the template with the brand’s style.

Imagery and Photography Style

Image style guidelines help identify which type of image best describes the brand. Photography style is the instruction for lighting, composure, and subject matter.

Benefits of Branding Template

The benefits of branding templates are given below:

1. Saves plenty of time
2. Ensures consistency
3. Easy to find
4. Boosts automation
5. Builds coherence
6. Creates brand identity
7. Boosts brand recognition
8. Aids in understanding the brand
9. Builds trust between the consumer and the brand

Famous Brand Template Examples

Let’s overview some of the most known businesses and their templates:

Coca-Cola

• Logo: The classic Coca-Cola script logo in red and white, with strict guidelines on its use.
• Color Palette: The primary color is the iconic Coca-Cola red, with white and a secondary palette for complementary elements.
• Typography: The custom “Coca-Cola” typeface and a secondary font for other text.
• Imagery: High-energy, lifestyle imagery featuring people enjoying Coca-Cola, often in social settings.
• Graphic Elements: Use the contour bottle shape and the dynamic ribbon in graphics as a design element.

Apple

• Logo: The simple, clean Apple logo, usually in silver or black.
• Color Palette: Minimalist color palette, primarily black, white, and gray.
• Typography: Use of the San Francisco typeface, with a strong emphasis on clarity and readability.
• Imagery: Clean, product-focused imagery with much white space, highlighting Apple devices.
• Brand Voice: Simple, direct, aspirational messaging emphasizing innovation and quality.

Google

• Logo: The Google wordmark has four colors: blue, red, yellow, and green.
• Color Palette: Bright primary colors that are instantly recognizable.
• Typography: The custom typeface “Product Sans” for the Google logo, with Roboto or Open Sans for other text.
• Imagery: Playful and diverse imagery that reflects innovation and inclusivity.
• Graphic Elements: Use of simple, colorful graphics and icons.

Concluding it All

Branding templates are designs that leave certain areas for customization. They are a shortcut to the brand logo and its placement, characters, sizing, length arc, and other input.

A brand template is a comprehensive and direct approach to a brand’s asset and is a crucial part of branding. If you want us to help you with branding, contact us now and receive a 100% free consultation.

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