How to Create a Brand Kit?

A brand kit is a comprehensive tool for all the brand’s guidelines. It merges all the data needed for the brand’s visual identity.

You can create a brand kit by uniting the company logo design, colors, typeface, templates, and brand story.

In this blog, you will discover how to create a brand kit, what a branding kit is, and its elements.

What is a Brand Kit

The brand kit is a comprehensive collection of design choices and assets that build up the company’s personality. It is not just limited to visual identity; it also encompasses elements like tone, messaging, and other guidelines that ensure brand consistency.

Designing brand assets requires creative efforts. However, it’s essential that every piece of content and product represents the brand.

The overall personality of the brand is called brand identity. The brand kit is a functioning example of brand identity as it has all the visual elements of the brand identity. 

The brand kit is an effective and easy solution to all the hurdles of following the style guide. It allows you to select the brand colors, typeface, font, images, and feature photos that anyone from your company can easily access.

Difference Between Brand Kit and Style Guide

Brand kits are designed on and for the design platforms, whereas a style guide is a PDF or printed guide. 

The style guide includes the brand’s tone, logos, color, fonts, styles, and imagery guidelines. The brand kit also includes all these components, but it also has photography styles, copy and design guidelines, a brand style guide, social media suggestions, and other crucial materials.

A brand kit and a style guide are closely related. A style guide is often part of the brand kit, providing explicit instructions on using the elements within it. Style guides are not restricted to PDFs; they can also be digital or web-based for easier access and updates.

How Does Branding Kit Work?

A branding kit is the key to building brand equity. It ensures that the brand is presented cohesively and consistently. 

It boosts the brand’s appeal across all social channels. The team can produce consistent and accurate content with the precise brand kit, from business cards to social media posts and presentations to media kits. 

The vast and significant benefit of using a brand kit is that it reduces the risks of the brand being wrongly portrayed and perceived. You can create multiple brand kits to meet guidelines for sub-brands, product lines, and various campaigns to make it more effective.

You can also share your style guide with your employees as the guidelines and with key partners to build trust. 

Guide to Create A Brand Kit

You can build your brand kit by implementing your brand style guide and using a brand board. Before we head towards the steps of creating a brand kit, you need to understand these:

Brand Identity: It is your brand’s personality. Your brand kit must resonate with the brand identity.

Brand Story: It is the narration of your brand’s purpose. Your brand kit must tell the brand’s story.

Brand Voice: It is the mission your brand stands by and supports. Your brand kit should show the brand voice.

Target Audience: It refers to the primary consumers of your brand. Your brand kit must engage them and be appealing.

Audit Competition: This refers to identifying and exploring the competition sites. Your brand kit must have all the same components and some unique ones.

Let’s break down each component of the brand kit and discuss it in detail to understand its significance.

Logo Design

Logo design is the initial impression, the primary focus point of your brand. The first thing your client notices is your logo design.

That’s why it’s crucial that your logo design resonates with your brand. It should give the consumer all the information they need about the brand.

However, you can’t cluster your logo design. You have to make it simple and efficient. Logo shapes can help you tell the audience the nature of your brand, whether it’s playful, serious, luxurious, affordable, or creative.

You can also add objects that resemble your business to the logo.

Colors of the Brand

Colors are a great way to depict emotions. Different gradients induce different emotions. Concepts like color psychology can help you create an efficacious brand kit. 

You can use a combination of colors in logo design, website, packaging, social media posts, and presentations to promote your brand identity.

Remember, your brand kit should have four colors: a main color, a primary color, a secondary color, and an accent color.

Typeface of the Brand

Another way to engage the audience and boost coherence across the brand is to use typography. Different fonts have different origins and different emotional constructions.

Understanding different fonts can help you identify the correct font and incorporate it into your logo design, websites, social media, and presentations.

A unique typeface helps to build the brand identity across different platforms. 

In short, the brand kit provides quick access to logos, fonts, colors, photographs, tone of voice, imagery style, iconography, icons, and templates. It is time-convenient and effective for the brand.

Purpose of the Brand Kit

It is a short and concise guide that provides the information your team needs to execute your brand consistently. It unites the brand’s visual elements so they can be easily dictated and executed in social media posts, emails, business cards, webpages, and other formats.

Several big brands have seen visible boosts in recognition and sales of the company. It also helps to ensure that all marketing and communication of the board is accurate.

It also creates a unique perception and memory of the brand in the audience. 

Key Takeaways

You can create a branding kit by choosing a format and colors and combining brand assets. The brand kit is a shortcut for accessing all the brand’s visual components.

The brand’s visual identity is a crucial part of overall branding. The visual hierarchy is essential because it is the primary attention, engagement, and enforcement zone.

To upgrade your brand game, schedule a free consultation with Vince.

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