Author: David Peters

So, in the world of branding, cobranding is like a partnership, but it’s not a ’till death do us part ‘kind of deal. […]

Branding is a concept that needs to be clarified; usually, one term is confused with another; for example, brand equity is often confused […]

Branding is like a family tree with branches spreading all over the business world. The employees are the water that provides the strength […]

Understanding the difference between brand and marketing strategy is like deciphering homophones, words that sound similar but have different meanings. It’s a key […]

Branding is your business’s skeleton; so, your company must have bombastic strategies and branding services at your hand to beat up the competitors. […]

Personal branding is not just about advertising yourself in a specific market, to attract more clients and offer more opportunities. In personal branding, […]

When branding a product, we have many senses that we can use to relate to the product. On the contrary, when we talk […]

Like Pied Butcherbird, who uses her melodic voice to attract mates and potential prey, your brand needs a tone to attract customers. Audio […]