Author: David Peters

Have you heard about manifestation? People believe brand positioning is where you want to see your brand, but it is the position your […]

E-commerce branding is the sum of branding efforts and experience you put forward for your brand to engage your customers. E-commerce branding is […]

Collateral is property or assets associated with someone. Collateral branding is designed to promote your business. Brand collaterals educate and engage the audience […]

The best way to communicate without words is through visuals. One can use the sense of vision to depict through colors, expressions, style, […]

So, in the world of branding, cobranding is like a partnership, but it’s not a ’till death do us part ‘kind of deal. […]

Branding is a concept that needs to be clarified; usually, one term is confused with another; for example, brand equity is often confused […]

Branding is like a family tree with branches spreading all over the business world. The employees are the water that provides the strength […]

Understanding the difference between brand and marketing strategy is like deciphering homophones, words that sound similar but have different meanings. It’s a key […]