Author: David Peters

In today’s competitive and challenging business landscape, “branding” and “marketing” are often used simultaneously, often leading to confusion about their distinct roles in […]

In today’s visually driven world, every detail matters when it comes to making a lasting impression. Imagine receiving a beautifully designed letterhead or […]

Have you ever been drawn to a product or service just because of how it looks or feels? Maybe you recognized a brand […]

Have you ever bought a product just because the packaging caught your eye? This common experience highlights the power of effective packaging design. […]

Imagine walking through a bustling city street. As you pass a row of shops, your eyes are drawn to a distinctive logo on […]

In the ever-evolving landscape of marketing, brochures have remained a stalwart tool. Astonishingly, a meticulously crafted brochure has the potential to amplify your […]

A brand kit is a comprehensive tool for all the brand’s guidelines. It merges all the data needed for the brand’s visual identity. […]

Business is more than selling a product or providing a service. It isn’t trading. Business is supposed to build loyalty, trust, identity, position, […]